For sale
Loyalti.com
The category is full of points, stars and tiers. This is the word underneath all of them.
Every business runs one of these and almost no customer can name theirs. Recognition is the whole problem.
The opportunity
Loyalty is the most-deployed and least-loved software in retail, and the incumbents are ten years old. Loyalti can be what replaces them — a programme platform, a card, or the layer that finally makes the points usable.