Savings per year
Return on investment
“I really like working with the Loyalti team. They’re very hands-on. I send them an email or sometimes like a text, and they respond right away.”
When Konan first started his business, he noticed right away that he would need to start
rewarding his regulars and encourage new customers to also become regulars.
“I started off with one restaurant and I was working there a lot, and we would see a lot
of regulars. Every once in a while, I’d see a regular come in every single day for like
10 days in a row, and I wanted to give him something just to be like, "Hey, thanks
for being a regular."
At first, Konan tried rewarding his customers based on memory. Over time, it became clear
that he’d need some kind of software or tool that would enable him to track the rewards he
gave out to customers.
“I would give them a free meal. But I wasn't there all the time, especially when we
started growing, so, you know, I can't really remember all the regulars and I just
thought it'd be nice if we had a loyalty program in place where it was just our way
of thanking people and give them a free meal and build that brand loyalty.”
Konan originally solved the problem with Fivestars — a popular customer loyalty program. The
challenge, however, was that Fivestars came with a large price tag for a small, growing
“Fivestars was okay. They're very sales-oriented, very sales driven. They're
really expensive. At the time, it was like $300 a month for one location.”
Konan knew that customer loyalty was a must for his business. He needed to be able to track
points, reward customers, and market to them when he had new menu items or special
“It helps us with making customers feel good about spending money and giving us business
and getting free meals. People get excited about that. And I would say that's like
90% of it.”
But he needed a cheaper solution — and one that didn’t compromise on the features he needs to
accomplish his goals.
“The marketing aspects that we can do through texts and email blasts when we introduce
new products are important to us. And then also the automated programs that are set up
for people's birthdays or if they haven't come in after a certain amount of
time. I think those are all really nice touches. Because people get really excited about
their birthday, and to get a free meal or something like that for their birthday is
With Loyalti, Konan can easily reward his customers, track their points, and on top of that —
save time through Loyalti’s automated campaigns.
“Loyalti set up automated campaigns for us. There's three or four campaigns, and for
their birthday, they get a buy one, get one free offer. If they don't come in for
30 days, then they get a 10% off offer, or if it's 60 days, then they get a 20%
offer to try to get those people who haven't come back in a while.”
Making the switch from Fivestars was also a no-brainer for Konan. He’s saving $7,200 a year
on Loyalti ($2,400 per location) — and with all of the same features that he needed most.
Every time Konan opens up a new location for his business, he pays the same flat monthly
price without any surprises or long-term contracts.
Konan’s hunch about implementing a customer loyalty program was correct. Close to 80% of his
visits are from repeat customers which helps him save on the cost of acquiring new
customers. By automating his promotions with Loyalti, he has been able to recover roughly
$5,800 in revenue from inactive customers in the last 6 months.
Konan is also able to send his customers emails and text messages whenever he wants to avoid
a slow day. For example, when he created a custom campaign to offer double points
for all purchases, he saw an overall 65% increase in the number of visits.
Plus, the Loyalti team made the experience an incredible one by providing top-tier customer
support and advice on marketing campaigns.
“I really like working with the Loyalti team. They’re very hands-on. I send them an email or
sometimes like a text, and they respond right away.”
If you want to get results similar to Konan’s, book a demo today with the Loyalti team.
Kenny is the marketing director of Creamistry — a franchise liquid nitrogen ice cream shop with approximately 50 stores all over the nation.Read More