Savings per year
"I win, and my team wins when we see the increase in sales and foot traffic. Loyalti helps us increase our signups and increase the conversion rate of a new customer to a regular customer."
In the early days of Creamistry, when they were a mom-and-pop shop, they knew that they needed a customer
loyalty program to help customers come back to the store. Creamistry started by using Fivestars — a
well-known customer loyalty brand.
The challenge, however, was that as Creamistry grew, the monthly price for every ice cream shop became
extremely costly over time with Fivestars.
"Our biggest hurdle was just the monthly pricing for the stores. We realized that the Fivestars
model just didn't make sense for the size of our brand anymore."
As marketing director of Creamistry, Kenny also knew that customer loyalty was critical to meeting
revenue goals and generating repeat foot traffic at both a local and corporate-level.
"We need to be able to reach out to customers that may have forgotten us. We need the ability to
send out promotions, both on a local level and system-wide. That's pretty invaluable to us. And the
fact that we're able to send it out via both email and text messaging, I think that's of great
value as well."
Kenny and his team began to reevaluate other tools and customer loyalty options but kept running into the
same problem: the cost.
"At the time, we were looking at a lot of other platforms and brands. We were even entertaining
creating our own system from the ground up. We really had to do our research, given our time and
Kenny needed a customer loyalty solution for the Creamistry franchise. It would need to have all of the
main features of Fivestars, but more affordable for all 50 of his locations. Kenny was introduced to
Loyalti, and after seeing a demo, quickly saw how it could completely replace Fivestars.
"It became clear that Loyalti was a good fit after seeing that the core features of Loyalti were
pretty much identical with Fivestars — namely the automated campaigns, email messaging, text messaging,
and data collection at the point of sale with hardware."
The kicker? The pricing of Loyalti was one-third the price of Fivestars.
"Once we saw the pricing and how easy it would be to implement, that's when we decided to
pull the trigger. The money we saved from switching over to Loyalti enabled us to invest 15- more in our
national marketing and branding initiatives, allowing us to increase store-level sales while also
simultaneously increasing brand awareness and perception."
Because Kenny manages all of the marketing for the entire franchise, it was necessary to him that
corporate and the franchisees could still run campaigns at both the local and corporate level.
"Our absolute favorite thing about Loyalti is our ability to send out local promotions and
announcements via text and email."
Kenny and the Creamistry team were able to save more than $90,000 per year by making the switch from
Fivestars to Loyalti. (On average Creamistry saves $1900/year for each location)
Plus, they're able to make sure that their customers don't forget about Creamistry, which is
incredibly essential for keeping consistent foot traffic. For customers who haven't visited in 30,
60, and 90 days, Kenny runs an automated drip campaign through Loyalti. The campaign has generated over
16,000 visits in the last year without lifting a finger.
Text-messaging has also proven to outperform email marketing for Creamistry. Loyalti's text
messaging converts 6 times better than email, and for Kenny, 1 in 3 people who sign up for
Creamistry's loyalti program end up opting in to receive SMS offers.
"I win, and my team wins when we see the increase in sales and foot traffic. Loyalti helps us
increase our signups and increase the conversion rate of a new customer to a regular