You know that you need a rewards program, but you also want to make sure you’re aware of your options. Here’s some alternatives to Fivestars that you might want to consider.
TapMango offers a feature-rich customer loyalty platform with some white-labeling capabilities and POS
integrations. Tapmango is harder to use given the amount of features (some of which might be ineffective)
and could work for someone who has a lot of time on their hands to figure out how to get the most out of it.
Pricing is unknown, but based on the amount of features, it’s likely better for businesses with larger
If you’re a merchant, you’re probably already familiar with the Square family. Well, business owners can
now offer rewards or points to customers through Square. Square comes with some out-of-the-box features —
including rewards sign-up at checkout and out-of-the-box integration with Square’s POS. Pricing is based on
both location and actual “loyalty visits” which can get expensive if you have a lot of visits. Biggest
downsides to Square? Square comes with no marketing capabilities, you have to purchase their marketing
product for that (and they only offer email marketing which is nowhere near as effective as text marketing).
You also have to be a Square POS customer, it’s not very customizable, and marketing is an extra charge.
Here’s the thing, we’re not really sure what’s going on with Belly. The last we heard, they’re not taking a bunch of customers if at all and it looks like they’ve got new owners again. That said, you’ve likely seen Belly around. Biggest drawback to Belly is that it’s all based on check-ins, so customers can earn points without purchasing anything. Its marketing capabilities are only email based which is not very effective.
If you’re a mid-size or large-scale retailer (think like big-box grocery stores) and you really need item-level data, then AppCard might be a solid option for you. According to AppCard, they’re “...an advanced customer retention system designed specifically to service the needs of mid-size retailers and independent grocers who are ready to start capitalizing on the potential of their customer data and analytics.” It’s probably not best, however, for small local businesses purely based on the pricing.
And of course, we’d be remiss if we didn’t toot our own horn a little bit. If you’re looking for an
alternative to Fivestars because you’re a small business owner and want the ease of loyalty programs without
the hassle or the price tag, then Loyalti might be right up your alley. Customers can sign-up at checkout
with their phone number, start collecting points without downloading an app, and get automated campaigns
through any combination of email or text messaging. Easily setup your rewards program in minutes, and send
out promotions over text and email. Plus, it’s all flat-fee pricing with absolutely zero surprises. Perfect
for if you run a coffee shop, bakery, quick service restaurant, ice cream shop and so much more.